Your USP – Unique Selling Proposition – Recap of 1/13 meeting

Thank you to all who attended our 1/13 meeting where we discussed our USPs (Unique Selling Proposition).

For those of you that missed the meeting, we broke up into smaller groups and each of us focused on defining our USP – what it is about YOU that makes you different than your competition.

Your USP is more than price, more than your great product and more than your incredible service. Your USP is what defines you and your mission to why you are in business.

We  had some great discussions and agreed that we would continue to work on our USPs and would bring a “final draft” to the next meeting (1/27). Any volunteers that would like to share what they have come up with to the group will be welcome to do so.

Thanks again to Janine Parsons of Radical Results for being there and as a great resource and to Tom Kennedy of Tardis Advertising for providing the worksheets for us to use.

In our next meeting, we’d also like to discuss what to do with our USPs once we’ve developed them. To help you think more about this, check out
this article from Entrepreneur.com.

Hope to see you at our next meeting.

Patti, Tim & Debbi

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